I spend a lot of time testing out the funnels of clients & prospective clients to see how well they're handling assistance + follow up with high value customers. Here's an example of a pretty good experience I typically see. Shoutout to LIVV as an example (full
One of the things we'll help clients with is fine tuning their onboarding experience, including where & when to embed sales outreach, and how this best fits alongside the digital experience. The results I find most interesting with these sorts of funnel tests are the one's
We'll call this a Part II to this previous post, and also a bit of a 'Ghost of Christmas Future' situation. The same message blindness issue I mentioned about SMS marketing has been the case in email for a while, because most emails look, roughly, like
Trust me, I have no shame about stealing a good idea. But by a combination of using the same tools, and wanting to follow common practice, marketing teams tend to coalesce around some "common" formats that just end up screaming "SPAM!" to customers Here are five
Here’s a classic you’ve probably seen. “A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?” I’ve seen this quoted dozens of times, I know its wrong, but still my hardwired brain
Since starting Closeable, I’ve explored hundreds of digital funnels, from optimizing partner flows to dissecting top DTC brands. Patterns emerged. But when brainstorming funnel experiments with a friend recently, I realized we didn’t have a common language for the different models at hand, so I decided to take